Mar 19, 2018  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog Archived Catalog

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MKT 315 Promotion

3 Credits

This comprehensive analysis of the role of promotion in the marketing plan introduces students to the major components of promotion, i.e., advertising, publicity, personal selling, and sales promotion. Students also examine how these components are combined to develop overall promotional strategies; how promotion fits into the overall marketing plan; and how the success of promotion in the marketing mix is evaluated. This course also examines the promotion environment, including the legal, social, and ethical issues which marketing professionals encounter.

Prerequisite(s): MKT 200  (with a minimum grade of C).

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