Mar 24, 2018  
2015-2016 Undergraduate Catalog 
2015-2016 Undergraduate Catalog Archived Catalog

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MKT 323 International Marketing

3 Credits

The objective of this course is to develop an understanding of marketing, selecting, and entering global markets. Students examine strategies of building and protecting market shares in light of significant economic, cultural, political, and legal differences in the global marketplace.

Prerequisite(s): MKT 200  (with a minimum grade of C).

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