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    Neumann University
  Dec 17, 2017
2016-2017 Undergraduate Catalog Archived Catalog

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THEA 270 Theater Production: Marketing Staff

3 Credits

In this course, the student becomes part of the marketing team for a theater production and learns the skills involved in copywriting, soliciting advertisements for inclusion in a program book, ushering, telemarketing, and mailings. The student also learns the fundamentals of audience and client relations; effective representation of a performing arts organization; and the fundamentals of direct marketing.

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