Mar 28, 2024  
2017-2018 Graduate Catalog 
    
2017-2018 Graduate Catalog Archived Catalog

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SB 540 Revenue Strategies and Pricing in Sport

3 Credits

From determining how to price club memberships to development campaigns and ticket pricing strategies, understanding the balance between price and consumer value is integral for sports business industry professionals. Understanding what data to collect, how to interpret the results and then effectively market the right message are critical for everything from amateur and community based sport programs to professional sport operations. Topics will include fundraising and development, dynamic ticket pricing, retail, merchandising, CRM and media buys.



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