SB 570 Partnership Activation

3 Credits

Sponsorships in sport have evolved from simple sponsorships to highly strategic, targeted and data-driven corporate partnerships. One of the keys to these relationships involves how these partners fully integrate the power of both brands to deliver a strong ROI for all involved. Students will explore how organizations are looking to innovate beyond game day or in inside facilities and venues to optimize the fan and consumer experience and deliver greater value to corporate partners. In-class projects can be crafted to examine activation strategies ranging from amateur to professional sports.