SM 390 Digital Media, Communications and PR in Sport

3 Credits

Digital and social media have evolved to touch almost every business line in the business of sports. The platforms, strategies, and tactics behind the efforts in digital media span across marketing, public relations, communications and sales. The required understanding of the core aspects of digital media allows synthetization of audience and goal identification, tying it to strategy and tactics with measurable goals and outcomes. Weekly discussions and reflections will introduce case studies, podcasts, and articles. The culmination of the learned elements will be shown through class-based projects centered on running social media for an event, team, organization, or brand and developing a uniquely creative campaign.