SB 530 Sport Business Analytics

3 Credits

The impact of business analytics in sport can be felt throughout the industry. In this course, students will learn how to collect and convert raw data into meaningful, value-added, and actionable information that enables sport business professionals to make strategic business decisions. Students will develop an understanding of how to begin to communicate results so data are accessible, understandable, and usable with respect to developing operational strategies. Application areas in class projects may include corporate partnership ROI, fan engagement, consumer behavior and preferences. Students will learn how to tell data-driven marketing and organizational leadership stories.