CDM 455 Crisis Communication

3 Credits

This course presents students with the appropriate theory, best practices, key concepts and strategies, and promotes discernment in the area of crisis communication and effective crisis management. The course will explore crisis communication from a mass communication perspective, analyzing the role and impact of the media during a crisis event. Additionally, students will develop essential skills in the areas of critical thinking, problem solving, executive presence, use of voice, and message meaning as they explore the topics of reputation management, risk management, issues management, relationship management, crisis planning and preparation, and crisis management planning. Case studies will be used as a means to assess these areas and apply course content to historical and contemporary examples of crises.

 

Prerequisite(s): CDM 345  , or permission of instructor.