MGT 420 Global Business Practices

3 Credits

This course has an International Trip Component! Travel Required

This course examines the practical aspects of doing business globally.  Students will learn a methodology for preparing international business plans that include evaluating the export potential of a local firm, analyzing its competitiveness, and identifying international partners in the targeted markets. Students also learn about export promotion, export financing, and export documentation.  Students will assess the export readiness of a firm, conduct international market research, develop strategies to enter those markets, and develop promotional strategies in the selected countries

Prerequisite(s): BUS 321  (with a minimum grade of C).