Apr 22, 2018  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog Archived Catalog

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MKT 200 Principles of Marketing

3 Credits

This course is designed to familiarize students with the basic marketing concepts and the skills needed to define problems, identify opportunities, interpret their implications, and make decisions in a variety of marketing management situations. Topics include: marketing decision-making; consumer behavior; marketing strategies; and the development of comprehensive marketing plans. Case studies are also introduced.

A Challenge Examination is available for this course.



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