Jul 09, 2020  
2014-2015 Undergraduate Catalog 
2014-2015 Undergraduate Catalog Archived Catalog

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CA 355 Advertising

3 Credits

An introduction to the principles and practices of contemporary advertising, this course explores the role of advertising in the marketplace, the elements of a successful advertisement, advertising production, and media.

Prerequisite(s): CA 110  and CA 215  (both with a minimum grade of C).

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