Mar 29, 2024  
2014-2015 Undergraduate Catalog 
    
2014-2015 Undergraduate Catalog Archived Catalog

Add to Portfolio (opens a new window)

MKT 323 International Marketing

3 Credits

The objective of this course is to develop an understanding of marketing, selecting, and entering global markets. Students examine strategies of building and protecting market shares in light of significant economic, cultural, political, and legal differences in the global marketplace.

Prerequisite(s): MKT 200  (with a minimum grade of C).



Add to Portfolio (opens a new window)