SEM 245 Media Relations in Sport and Entertainment

3 Credits

Students are introduced to the role of public relations in the marketing mix and develop those public relation skills which are needed for effective interpersonal and mass communication. The student becomes acquainted with the mass media industry, including print and electronic media. Communication skills which are necessary for working with small groups and for communicating with the media are also addressed.

Prerequisite(s): SEM 201 (with a minimum grade of C).