CDM 370 Professional Uses of New Media

3 Credits

A survey of the different types of new media and their effects on corporate practices, society, and the individual. Students will discuss and examine contemporary issues that arise because of the ubiquitous and pervasive nature of new media, including ethics, regulation, content management, consumer interaction, reputation and brand management, and governance.

Prerequisite(s): Successfully complete CDM 216 with a minimum grade of “C”.