MKT 310 Marketing Research

3 Credits

Students are taught the basic techniques of marketing research and develop skills in using research data to make marketing decisions. Topics include: the formulation and design of marketing research; the data collection process; data analysis; and the applications of research in the planning process. This course also makes use of computer-aided research methods.

Prerequisite(s): BUS 202 and MKT 100 (both with a minimum grade of C).