SM 227 Sport Sales & Revenue Strategy

3 Credits

This course provides an overview of sales and promotion management in the context of the sport industry. It will examine both the academic understanding of sales management as well as real world techniques, strategies, and issues that play out in organizations, arenas, and facilities around the world. Areas addressed are ticketing and promotion management, the impact of social and digital media, sponsorships, corporate partnerships, and ethics as a pathway into a career in sport management.