BUS 344 Personal Branding

3 Credits

When your resume is identical to thousands of others, how do you stand out? Your personal brand is something that you cannot afford to ignore. It’s how you are perceived by others, and YOU can influence the message you want to convey. No matter what your major, or your intended career path, you are responsible for marketing yourself. Invest in yourself by learning how to build a personal brand strategy, to take control, manage, and optimize your personal brand presence and consequently, future opportunities.

Prerequisite(s): Complete 30 credits