MKT 460 Senior Seminar Capstone

3 Credits

The Marketing Senior Seminar Capstone serves as the culmination of the marketing curriculum, requiring students to integrate concepts from all prior coursework. Working individually or in small teams, students develop a comprehensive marketing strategy for an on-campus organization. The final plan includes analysis of the organization, its brand image across campus with the student body, segmentation and targeting, creative strategy, budgeting, and metrics for evaluation.