Sport Management, B.S.

The Sport Management major offers career-minded students the opportunity to gain a broad-based understanding of the major areas of the sport industry.  Graduates in Sport Management move on to challenging and exciting careers in major and minor league professional sports, high school and college athletics, nonprofit organizations, sport marketing agencies, or sport and recreation facilities.

The Sport Management major is designed to prepare students to blend general management skills with the specific demands of managing sport organizations.  Sport Management majors acquire a strong foundation in management, finance, accounting, marketing, communications, ethics, and legal aspects of business.  Specific courses provide students with an understanding of the role of sport in society, the role of management, and the opportunities to apply their knowledge in sport-related organizations.  Students supplement classroom teaching with a variety of experiential activities, such as field trips, working in sport management settings through completion of at least 6 credits of internship field placement and the Senior Seminar Capstone class.  Students in Sport Management gain both the knowledge and practical experiences which are necessary for their future success in a variety of sport management careers.

The Division of Business and Information Management also offers a five-year Sport Management B.S./ Sport and Entertainment Management M.S. option for those students who plan to pursue a Master of Science degree in Sport and Entertainment Management immediately following their receipt of the Bachelor of Science degree in Sport Management.  Additional information about this option can be found in this section of the catalog or by calling the Program Director for Sport Management at 610-361-5291.

Mission

The undergraduate Sport Management Program at Neumann University, while embracing the missions of the University and the Division of Business and Information Management, specifically addresses the need to educate and prepare individuals for the diverse and ever-growing global sport industry as well as future graduate study.  While instilling the theories and skills that are necessary to succeed in this industry, the Program is mindful of the need to include social awareness and ethical values in discussions and decision-making practices.  The Sport Management Program is committed to producing quality managers, administrators, executives, and citizens.

Program Outcomes

In addition to meeting the Division of Business and Information Management program outcomes, upon successful completion of the Sport Management major, students will:

• Use appropriate planning techniques for effective budgeting, marketing, and promotional activities for various events in the sport arena.
• Examine the contributions of a variety of governing bodies in the sport industry, and evaluate their influence on operations, decision-making, and the related community.
• Apply knowledge of regulations and legal aspects relative to sport industry.

Admission Criteria

Candidates for admission to the Sport Management major leading to the Bachelor of Science degree are required to:

• Have a minimum 2.25 cumulative GPA.
• Complete at least 30 credits (and up to 75 credits), including the general business, major, and NU core requirements specific to the Sport Management major that are listed in the first year of the Recommended Four-Year Plan detailed below. Transfer students from another regionally accredited college or university, or from another division from within Neumann University, must have their application to the major reviewed by the Dean of Business and Information Management after their first semester of taking Division of Business and Information Management courses at Neumann.

Progression Criteria/Degree Requirements

Progression in the Sport Management major leading to the Bachelor of Science degree requires students to:

• Maintain a minimum 2.00 cumulative GPA.
• Achieve a grade of “C” or higher for all general business, major, and NU core requirements specific to the Sport Management major.
• Complete a minimum of 122 credits.

Division Repeat Policy

• General business, major, and NU core requirements specific to Sport Management may only be repeated once. Students must have written permission from the Dean of Business and Information Management to take a course for the third time.
• In total, only three different general business, major, or NU core requirements specific to Sport Management may be repeated.
• Failure to earn a grade of “C” or better for general business, major, or NU core requirements specific to Sport Management may result in dismissal from the Division