Jan 19, 2022  
2021-2022 Undergraduate Catalog (Final Copy) 
    
2021-2022 Undergraduate Catalog (Final Copy)
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CDM 232 Principles of Strategic Communication

3 Credits

This course builds a foundation for exploring the strategic communication industries, including advertising and public relations. It focuses on the principles and process of strategic writing; strategic design and integrated marketing communication; the role of strategic communications in public relations and in advertising; and law and ethics in strategic communications.



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