May 19, 2022  
2021-2022 Undergraduate Catalog (Final Copy) 
    
2021-2022 Undergraduate Catalog (Final Copy)
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MKT 100 Principles of Marketing

3 Credits

This course is designed to familiarize students with the basic marketing concepts and the skills needed to define problems, identify opportunities, interpret their implications, and make decisions in a variety of marketing management situations. Topics include: marketing decision-making; consumer behavior; marketing strategies; and the development of comprehensive marketing plans. Case studies are also introduced.

Prerequisite(s): Completed or enrolled in ENG 101  (minimum grade of C).



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