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Dec 30, 2024
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SEM 420 Sport and Entertainment Marketing and Promotions3 Credits
This course explores the marketing process relative to sport and entertainment in collegiate, recreational, commercial, and professional environments. Included in this study are market research techniques, pricing, promotional developments and strategies, identifying target markets, and advertising.
Prerequisite(s): MKT 200 and SEM 245 (both with a minimum grade of C).
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