THEA 470 Theater Production: Marketing Direction

3 Credits

This course allows the student to serve as the marketing director for a theater production. As such, the student is responsible for generating an audience for the production and ensuring that the audience is given what it needs to enjoy and appreciate the performance. Duties include developing a marketing strategy and a calendar of marketing deadlines; coordinating the marketing managers; supervising all marketing efforts; developing and supervising the marketing budget; coordinating with Neumann University’s marketing staff; and placing advertisements in a variety of media.

Prerequisite(s): THEA 103 and THEA 370 .

Registration is contingent upon an interview with and approval by the instructor.