SEM 570 Sport and Entertainment Promotion and Marketing

3 Credits

Traditional marketing theory and process are applied to the sport and entertainment industry in this course. Areas of study include marketing management, consumer behavior, market segmentation, branding, licensing, as well as the pricing and distribution of sports products and services, emphasizing various promotional techniques. Marketing of various products through the sport and entertainment properties is also considered in detail through a close examination and analysis of sponsorship acquisition, implementation, and evaluation.