Jan 19, 2022  
2021-2022 Undergraduate Catalog (Final Copy) 
    
2021-2022 Undergraduate Catalog (Final Copy)
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MKT 323 International Marketing

3 Credits

The objective of this course is to develop an understanding of marketing, selecting, and entering global markets. Students examine strategies of building and protecting market shares in light of significant economic, cultural, political, and legal differences in the global marketplace.

Prerequisite(s): MKT 100  (with a minimum grade of C).



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