Feb 02, 2023  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog Archived Catalog

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SEM 420 Sport and Entertainment Marketing and Promotions

3 Credits

This course explores the marketing process relative to sport and entertainment in collegiate, recreational, commercial, and professional environments. Included in this study are market research techniques, pricing, promotional developments and strategies, identifying target markets, and advertising.

Prerequisite(s): MKT 200  and SEM 245  (both with a minimum grade of C).

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