MKT 100 Principles of Marketing

3 Credits

This course is designed to familiarize students with the basic marketing concepts and the skills needed to define problems, identify opportunities, interpret their implications, and make decisions in a variety of marketing management situations. Topics include: marketing decision-making; consumer behavior; marketing strategies; and the development of comprehensive marketing plans. Case studies are also introduced.

Prerequisite(s): Completed or enrolled in ENG 101 (minimum grade of C).