Dec 10, 2023  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog Archived Catalog

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MKT 305 Retail Marketing

3 Credits

This comprehensive introduction to retail marketing examines the major areas of retail practice and strategies for large and small retailers. Topics include: the classification of retailers; franchising; planning and organizing the retail firm; managing human resources; merchandise management; sales and service; and control.

Prerequisite(s): MKT 100  (with a minimum grade of C).

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