MKT 315 Advertising and Promotion

3 Credits

This comprehensive analysis of the role of promotion in the marketing plan introduces students to the major components of promotion, i.e., advertising, publicity, personal selling, and sales promotion. Students also examine how these components are combined to develop overall promotional strategies; how promotion fits into the overall marketing plan; and how the success of promotion in the marketing mix is evaluated. This course also examines the promotion environment, including the legal, social, and ethical issues which marketing professionals encounter.

Prerequisite(s): MKT 100 (with a minimum grade of C).

Service Learning Course