Mar 20, 2023  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog Archived Catalog

Add to Portfolio (opens a new window)

MKT 323 International Marketing

3 Credits

The objective of this course is to develop an understanding of marketing, selecting, and entering global markets. Students examine strategies of building and protecting market shares in light of significant economic, cultural, political, and legal differences in the global marketplace.

Prerequisite(s): MKT 100  (with a minimum grade of C).

Add to Portfolio (opens a new window)