Feb 29, 2024  
2021-2022 Undergraduate Catalog 
2021-2022 Undergraduate Catalog Archived Catalog

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SM 420 Sport Marketing and Promotions

3 Credits

This course explores the marketing process relative to sport management in collegiate, recreational, commercial, and professional environments. Included in this study are market research techniques, pricing, promotional developments and strategies, identifying target markets, and advertising.

Prerequisite(s): MKT 100  (with a minimum grade of C) and Junior Status (minimum 60 credits earned).

Writing Intensive Course

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