Civic and Strategic Communication, B.A.

122 Credits Required for Civic and Strategic Communication Degree

Learning Outcomes

Upon completion of this program, the graduate will earn a Bachelor of Arts with a major in Film and Visual Arts will be able to do the following:

• Demonstrate experiential knowledge of the contemporary fields of communication, journalism, and public relations through curricular and co-curricular opportunities.
• Understand the roles of journalism, public relations, and strategic communication in society.
• Analyze communication, journalism, and public relations practices using a value driven, ethical framework.
• Demonstrate effective oral and written communication skills.

Progression Criteria/Degree Requirements

In order to remain in the major, a student must not earn a grade less than C- in any major course more than two times. If a student earns less than C- in two major courses, the student retakes each course and earns a C or above. If the same student earns less than C- in a third major course, she/he may be counseled out of the major.

Admission Criteria from Another Major

Have a minimum cumulative GPA of 2.00 and meet with their academic advisor.

Internship Requirement

Students are required to complete a minimum of six (6) credits of Internship experience in areas related to their major.  See  BUS 394 and BUS 494  in the Course Descriptions section of this catalog for specific details pertaining to this experience.